AMES is an activity management and enrolment platform for swim schools, dance studios, gymnastics clubs, martial arts schools, music schools, and children's activity providers across the UK.

AMES replaces disconnected booking systems, spreadsheets, payment tools, registers, WhatsApp groups, Mailchimp, and admin-heavy workflows with one connected operating system built specifically for activity businesses.

From bookings and automated payments to registers, progression tracking, staffing, reporting, and parent communication, AMES helps operators run their entire organisation from a single platform in real time.

Built inside a working activity business with thousands of weekly bookings, AMES was designed by operators who understand the pressures of scaling classes, managing waiting lists, reducing admin, and improving parent experience.

Key features include:

• Online bookings and automated payments
• Parent portal and branded booking engine
• Digital registers and attendance tracking
• Waitlist automation and rebooking workflows
• Email, SMS, WhatsApp, and in-app messaging
• Staff scheduling, payroll sync, and reporting
• Progression tracking and digital achievements
• Stripe, GoCardless, Xero, QuickBooks, and Google Calendar integrations
• Multi-site and franchise-ready infrastructure

AMES operates on a pure revenue-share model with no monthly subscription or per-member fees. Operators only pay when payments are successfully collected through the platform.

Built in the UK. GDPR-ready. Live in under 48 hours.


AMES Solutions

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Teams

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AMES Solutions

Org chart

Teams

Offices

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