Andre Brant Rocha

Andre Brant Rocha is a seasoned professional in media analytics and data-driven decision-making, currently serving as Senior Director of Media Analytics and Investment Optimization at Amgen since February 2016. With extensive experience in budget allocation, marketing optimization, and forecasting, Andre has led teams in various analytics roles, driving improvements in business performance across multiple regions including Emerging Markets. Andre's skills include the development of automated platforms for business intelligence and reporting, as well as expertise in leveraging advanced analytics tools such as PowerBI and Tableau. Educational credentials include a Master’s Degree in Management Science and Engineering from Columbia University and a Bachelor's Degree in Computer Engineering from Universidade Estadual de Campinas, complemented by studies at Harvard Business School and California State University, Fullerton.