Layla Van Simaeys is a seasoned Patient Marketing Leader with extensive integrated marketing expertise spanning healthcare, pharma, device technology, automotive, and telecommunications. They previously served as the Director of Patient Engagement Marketing at Horizon and currently hold the position of Director of Patient Access Marketing at Amgen. With a Bachelor of Arts in Communications from the University of Pennsylvania, Layla has developed comprehensive marketing plans that optimize budgets and enhance business results across various industries. Their experience includes leading key marketing initiatives for major companies such as CVS, AT&T, and Ford Motor Company.
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