Russ Bower

Russ Bower, MBA, currently serves as the Marketing Operations Manager and Global Metadata and Tagging Lead at Amgen since February 2020, where responsibilities include developing a global metadata and taxonomy strategy to enhance operational efficiency and searchability through a Digital Asset Management platform, as well as setting up frameworks for AI and Machine Learning in the content supply chain. Prior to Amgen, Russ held various roles at SmithGeiger from June 2014 to January 2020, including Campaign Operations Manager and Director of Media Insight and Strategy, and also worked as a Research Consultant at EVALCORP Research & Consulting from August 2013 to May 2014. Russ earned an MBA from Pepperdine Graziadio Business School in 2019 and a Bachelor’s degree in Social Sciences from UC Irvine in 2013.