Label Amitabh Malhotra with tremendous optimistic approach towards the ethnic richness of Indian wear makes its regal dreams one of its kind. To celebrate creativity amalgamated with art, culture, passion, and the joy of being smitten by ethnicity, Amitabh came up with his label dedicated to Indian embroideries. He works splendidly with artisans from various states such as West Bengal, Bihar, Jharkhand, Uttar Pradesh, Madhya Pradesh, Orissa, etc. He dreams of working with the skilled craftsmen from all over India playing with embroidery details and techniques. Fusion embroidery is one of the centers of attention of his label. 
From occasional wear to festive wear and exclusive garments for sumptuous wedding affairs, the label takes pleasure in glorifying traditional countenances on the bigger map.

AMITABH MALHOTRA

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