Applied Marketing Knowledge (AMK) is a specialty marketing strategy and business consulting company specializing in residential & commercial HVACR, A/E, Design-build, industrial products, distribution and energy services industries. Founded in 2007 by Jane Sidebottom, AMK provides to equipment manufacturers and professional service companies a range of highly confidential consulting services including:
•	Business growth strategy
•	Market research
•	Product planning and commercialization
•	Distribution strategy and effectiveness
•	Voice of Customer 
•	M&A/Due diligence support
•	HVAC systems training
•	Supplemental marketing and business development support. 
•	Expert Witness services

To date AMK has worked with more than 40 companies.  AMK business is 100% referral and have completed multiple projects for  90% of our clients.

Sample engagements include:

- M&A/due diligence for an air filtration equipment innovator. Resulted in successful acquisition
- Air handling product requirements and market analysis for a significant product expansion/redesign for a global HVAC manufacturer.  Resulted in 13% market share growth in this product category for the client
- Market analysis, product and business strategy recommendations for European entrant to the US market. Resulted in significant sales in first 2 years
- Significant product, market, and business strategy consulting for a custom air handling company resulting in  $20M in sales growth over 5 years
- Product validation and business case analysis/rewrite for under-performing DOAS product line
- Market analysis/recommendations for an equipment manufacturer that resulted in expansion of owner-direct product sale.
- Business strategy/leadership coaching for start-up energy services company resulting in sustained profitability
- New market research/plan development and execution  for an specialty  industrial manufacturer 
- Market research/strategy analysis for multiple VRF manufacturers

AMK Consulting

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