• AMP

Ben Buchanan

Proposition Lead

Ben Buchanan is an experienced professional in product management and marketing, currently serving as Proposition Lead at AMP since April 2024. Prior experience includes a role as Product Manager - Residential at Genesis, focusing on optimizing the LPG customer base through product features and cost reduction projects. At ASB Bank, Ben held multiple positions, including Product Manager - Everyday Banking, where key achievements involved the successful design and implementation of propositions for young adults and the management of various digital products. Ben's earlier roles at ASB included Assistant Marketing Manager across multiple sectors, enhancing marketing strategies and stakeholder engagement. Ben began a career in retail management at Briscoes, where skills in customer service and team leadership were developed. Educational credentials include a Bachelor's Degree in Business with a focus on Marketing and Management from Auckland University of Technology.

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