Serena M. is a skilled Data Analyst at AMP since February 2021, where significant achievements include the global implementation of Adobe Experience Platform and the design of a new marketing analytics platform. Serena has also developed solutions for AWS Sagemaker integration, optimizing data science models for automated lead generation. Prior experience features roles such as a Technology Graduate at AMP, providing architecture support, and a Control System and Electrical Engineering Vacation Student at Rio Tinto, focusing on PLC software and environmental policy compliance. Serena interned at Austern International, consulting on digital marketing strategies, and contributed to the rollout of Microsoft Office O365 at UNSW while earning a Bachelor of Electrical Engineering (Honours) and Bachelor of Commerce from UNSW from 2015 to 2020.
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