Alex Trickett

Alex Trickett is a seasoned digital and social media consultant with over 25 years of senior experience in the sports industry, having worked with prestigious organizations such as Twitter, BBC Sport, and FIFA World Cup Qatar 2022. Currently, Alex serves as Head of Strategy & Partnerships at Amplifica, focusing on content and commercial strategy within the European market. Previously, Alex held key roles at Wasserman and as Digital Media Director for the FIFA World Cup Qatar 2022, where significant successes included growing social media channels dramatically during the tournament. A graduate of the Marketing Week Mini MBA, Alex is also a proud Trustee for StreetGames and regularly participates as a judge and keynote speaker at major industry events.