Ignacio Guebara

Ignacio Guebara is a co-founder and current Partner/Director at Amplifica, a digital agency specializing in the sports and media & entertainment industries, as well as social impact projects, since December 2009. Ignacio leads a team of over 30 professionals and has worked with notable clients like the NBA, Premier League, and Meta. Concurrently, Ignacio serves as a Professor at Universidad de la Empresa and previously held the position of Assistant Professor at Universidad de Buenos Aires from 2007 to December 2020, participating in significant research projects. Additionally, Ignacio has experience as New Media Director at Fundación PuntoGov, and has held various roles in journalism, including Deputy Editor at Terra TV and freelance reporting. Ignacio earned a degree in Communication and Media Studies from the University of Buenos Aires.