With more than 20 years’ experience, currently consulting for 8-figure brands across six diverse categories, I help businesses unlock growth through a blend of ecommerce expertise and strategic insight. My consultancy approach is built on both commercial results and capability development, ensuring your brand not only performs today but is prepared for tomorrow.

I advise senior teams on strategies that span the full ecommerce lifecycle: from identifying and developing new products to building competitive positioning online and offline. My specialism lies in turning “unseen” product features into clear consumer benefits, optimising the first visual impression of your listings, and benchmarking against competitors to stay ahead.

Equally, I believe long-term success comes from knowledge transfer. I work closely with your brand team, sharing expertise and mentoring ecommerce executives to achieve measurable success. Many individuals I’ve guided are now leading ecommerce functions for multi-million-pound brands.

By staying ahead of the latest marketplace trends and innovations, I provide brands with the tools, strategies, and confidence to grow visibility, sales, and market share in an increasingly competitive environment.

For brand new start ups & established brands, I can help you strategise and grow. Feel free to reach out and find out more.

Amplified Brands Ltd

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