Federico Sciuca serves as the USA Marketing Performance Manager at Amplifon since October 2020, where responsibilities include developing performance-driven marketing frameworks, implementing pricing strategies, and leveraging data analytics for strategic decision-making. Previously, Federico held several roles at Amplifon, including Italy KPI and ROI Performance Sr. Specialist and EMEA KPI and ROI Performance Sr. Specialist, focusing on enhancing marketing performance, monitoring key business metrics, and delivering data-driven insights. Federico's earlier experience includes business analysis and digital strategy consulting at Packshot.com and FG - Marketing and Digital Services, respectively. With a Master's degree in Marketing and Management from Università Ca' Foscari Venezia, Federico combines strong analytical skills with a solid foundation in economics and business management acquired from the Università degli Studi di Trieste.
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