David Edds

David Edds is an experienced pricing professional with a background that spans over three decades in the grocery and insurance industries. Currently serving as Lead Pricing Analyst at Vertafore, Inc. since March 2007, David Edds established this position to provide essential pricing operations support focused on infrastructure and process for pricing implementation. Prior to this role, David Edds was the Corporate Pricing Manager at Haggen, Inc., where a strategic pricing program was developed for an $800M grocery chain. Earlier in the career, David Edds held various positions at Safeway, Inc., including Director of Pricing for Northern California, managing a team that significantly improved competitive positioning, and Manager of Marketing Systems, where David Edds led the development of pricing systems. Educational qualifications include a Bachelor's Degree in Humanities from California State Polytechnic University-Pomona and a Certificate in Food Industry Management from USC Marshall School of Business.