Mark Petersen

Mark Petersen, MBA, has a diverse work experience spanning over several industries. Mark started their career in 1992 at Audience Research & Development, where they served as a Senior Research Project Director for 18 years. In this role, Mark designed and implemented customized quantitative and qualitative research projects for clients in the broadcast industry.

In 2009, Mark moved on to Razoyo, LLC / AIDE Data, where they held the positions of President and Marketing Director. Here, they were responsible for managing databases, data analysis, and customer segmentation projects. Mark also designed and conducted online research surveys for clients, including eBay and Magento.

Since 2015, Mark has been working at Amsive as the Director of Healthcare Analytics and Senior Market Analyst. Their main responsibilities include analyzing customer and prospect data to develop effective marketing strategies. Mark also utilizes customer data to build predictive models for response and enrollment behavior. Mark presents their findings to clients, providing them with actionable information to acquire new prospects and retain existing customers.

Overall, Mark Petersen's work experience demonstrates their expertise in data analysis, market research, and building strategic marketing solutions across various industries.

Mark Petersen, MBA, completed their Master of Business Administration (M.B.A.) in Telecommunications from The University of Dallas in 1996. Prior to that, they obtained their Bachelor's Degree in Broadcast/Communications Research from Brigham Young University in 1991. Their education journey began in 1982 at North Pole HS, where they completed their High School education.