Joe Smith

Joe Smith is a seasoned strategist with extensive experience in advertising and marketing. Currently serving as a Strategy Partner at AMV BBDO since June 2018, Joe has collaborated with brands such as Decathlon and Essity, building on a diverse portfolio that includes past work with Guinness, Smart Energy GB, Mars, Met Police, and BT. Prior to this role, Joe held the position of Board Strategy Director at 101 London, where work on notable accounts like Art Fund and Subaru garnered multiple prestigious awards, including Gold at the IPA Effectiveness and recognition from the Marketing Society and Effies. Joe's career also includes positions as Senior Planner at VCCP, focusing on the O2 account, and Planner at Publicis London, managing a range of B2B and B2C clients. Joe began the professional journey as a Marketing Manager at Law Business Research, overseeing influential publications. Joe holds a Bachelor of Arts in History from the University of Nottingham.