Heather Kirsch is a seasoned professional in digital analytics and business intelligence, currently serving as Lead Digital Analyst at Amway Corporation since November 2009. Kirsch excels in developing enterprise-wide dashboards to enhance visibility into key performance indicators, coaching team members, and supporting the launch of mobile apps and business tools. With a strong background in analyzing online user behavior and optimizing e-commerce strategies, Kirsch has significantly contributed to multimillion-dollar sales growth through data-driven insights. Previous roles include Senior Data Analyst & Account Manager and Senior Forecast Analyst, where data analytics and strategic planning were pivotal in influencing business decisions across various sectors. Kirsch holds a Master's degree in Biostatistics and a Bachelor's degree in Statistics from Grand Valley State University, along with a certification in Digital Marketing Analytics from MIT Sloan School of Management.
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