Why I Started AMZ Product Lab (Real Talk)

Honestly? I didn’t plan on starting an agency. I just got tired of the same recycled advice being passed around in every Amazon group and course.

“Find products under 300 reviews.”
“Make sure it has 10k+ search volume.”

Cool, except everyone’s doing that.

The gurus weren’t any better. They’d hand over a generic PDF full of Helium10 screenshots like it was some kind of secret sauce. I could’ve done that myself in five minutes.

And every time I saw another seller blowing up on Amazon, I felt like I was missing something. Like maybe I just wasn’t cut out for this.

I kept trying to “differentiate” by changing the color or throwing in a random bonus item—none of it moved the needle.

Meanwhile, my products were hitting a sales plateau. Chinese sellers were copying my designs and undercutting me on price. It was a mess.

And while I was stuck testing every random product research hack on YouTube, other sellers were posting their million-dollar dashboards like it was nothing.

At the time, PPC agencies were everywhere—but no one was actually helping with the hardest part: product research.

So I decided to fix it. 

Fast forward 5 years…

I’ve spent over 15,000 hours in trying to figure out how to find & differentiate 'market-validated' products on Amazon before they even blow up on tools like JungleScout or Helium10.

And since then, we’ve helped 57 sellers launch 147 products that have done over $33.4M in revenue across all sorts of product categories.

With an 82% launch success rate (highest in any industry) and 92%+ client retention, we’re doing something right.

So look, here’s the deal:

If you want to find your next #1 bestseller in the next 21 days, and dominate every sub-category relevant to your brand -- Message me.

Try us for a month. If you’re not blown away, I’ll refund you and work with you for free until you are.

No fluff. No hype. Just real results.

AMZ Product Lab

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AMZ Product Lab

Org chart

Teams

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