AnaAkhtar is a digital platform for SEB-focused content supporting personal growth and well-being across diverse age groups and school communities.

Built to address the growing need for Social, Emotional, and Behavioral (SEB) awareness in the MENA region, AnaAkhtar delivers technology-driven digital content experiences that encourage reflection, insight, and real-life application. 

The platform brings together individuals, families, counselors, and institutions through engaging tools designed to support meaningful growth and informed decision-making.

At the core of AnaAkhtar are real-life, scenario-based digital experiences that explore everyday emotional and behavioral situations. Through AI-powered emotion reflection and structured digital content, the platform supports deeper understanding of emotional patterns and behavioral responses—helping communities build awareness in a measurable and practical way.

Fully bilingual in English and Arabic, AnaAkhtar is designed to be culturally relevant and regionally grounded, reflecting the real challenges and lived experiences across the MENA region.

AnaAkhtar operates as a digital content platform purpose-built to deliver SEB-focused experiences centered on awareness, reflection, and real-life application.

AnaAkhtar

This department focuses on developing and maintaining the software platforms used by the organization.

Platform Development

This department focuses on overall strategic vision, leadership, and organizational direction.

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Other teams

Leadership and Strategy