Rashmi Bala

Chief Technology Officer at Anakin

Rashmi Bala has had a successful career in software engineering and machine learning. Rashmi began in 2014 as a Software Engineering Intern at CA Technologies, where they performed text mining on big data files using NLP tools and Kmeans and Agglomerative clustering, employing TfIdf vectoriser. In 2015, they moved to Loylty Rewardz Mngt Pvt Ltd as a Software Developer, where they performed Logistic Regression and Propensity Modelling to predict the best target group for campaigns and designed ETL models for Enterprise Data Warehouse. In 2017, they joined True Fit Corporation as a Full Stack Developer, designing and building dashboards to compare performance enhancement due to fit recommendations for brands and retailers. In 2019, they joined Anakin as Chief Technology Officer, helping retailers and brands increase revenue by better pricing and product catalog expansion. Rashmi also served as a Senior Software Engineer, building ML models to predict the impact of changing prices on different growth metrics and ML APIs to automate the lead generation. In 2020, they became a Machine Learning Consultant at ITAakash Strategic Software Pvt. Ltd., building a recommendation system for a grocery app and putting a Hybrid Recommender in place.

Rashmi Bala obtained a Merit Certificate in Regional Mathematics Olympiad from the National Board for Higher Mathematics in January 2009. Rashmi then went on to pursue a Bachelor's Degree in Electrical Engineering from the Indian Institute of Technology, Kanpur, from 2011 to 2015.

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