Alejandro Cardenas is a seasoned strategic thinker with 20 years of experience in marketing, specializing in digital advertising and consumer insights. They served as a Consumer Insights Manager at Mondelēz International and held various roles at Kraft Foods and Colgate Palmolive, driving market research and strategy to achieve growth objectives. Currently, Alejandro is a Client Engagement Partner at Analytic Edge while also having contributed significantly to marketing science at Meta from 2016 to 2023, leading initiatives that resulted in substantial revenue growth across Latin America. Alejandro earned a B.A. in Marketing from Tecnológico de Monterrey.
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