Prashant Kumar Niranjan has over 17 years of experience in marketing analytics, business consulting, and project management. They currently serve as a Senior Delivery Manager at Analytic Edge, leading analytics delivery for global clients while managing a team of analysts and data scientists. Previously, Prashant held positions such as Engagement Manager at Fractal, Project Manager at Wipro, and Team Lead at Tata Consultancy Services, where they developed expertise in marketing mix modeling and advanced statistical modeling. Prashant holds a PGDBM in Business Administration and Management and is a certified ScrumMaster, combining academic knowledge with practical leadership skills.
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