Analytic Edge
Stephen Lane is an accomplished professional with extensive experience in marketing analytics, management consulting, and real estate entrepreneurship. Currently serving as Managing Director, UK at Analytic Edge since November 2020, Stephen focuses on utilizing AI-powered solutions to enhance marketing ROI. Stephen has held various significant roles including Director International Merchant Advisory at Mastercard Advisors, where strategic data-driven decisions accelerated growth, and Senior Consultant positions at IRI and Accuris, emphasizing marketing effectiveness and optimization. Stephen's career also includes impactful contributions at Vision Capital and Unilever, where leadership in promotional strategies and marketing management drove commercial success. A graduate of the University of Cape Town with a BSc and holder of executive programs in Artificial Intelligence and Financial Technology from Saïd Business School, University of Oxford, Stephen combines a strong educational background with a proven track record of delivering profitable growth strategies across multiple industries.
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Analytic Edge
ANALYTIC EDGE provides technology-enabled analytics solutions in marketing & sales effectiveness. We integrate technology, industry knowledge and cutting-edge statistical techniques to deliver “fast, cost-efficient and actionable business insights” We have offices in Singapore, US, Switzerland and India WHY ANALYTIC EDGE? 1. Deep Expertise – Management team has extensive experience in marketing analytics with deep technical & business expertise. 2. Speed to Insight – We leverage a cloud-based automated technology platform for marketing analytics which means shorter project timelines and speed to insight for our clients. 3. Cost-efficiency – The productivity gains from our technology platform enables us to deliver marketing insights cost-efficiently which allows our clients to scale coverage of analytics. 4. No black boxes – We provide clients with full access to our cloud-based platform where statistical models and data transformation assumptions are open for inspection, discussion and debate. 5. Flexibility – Our platform can be customized to adopt client-preferred methodologies and best practices. We also have flexible engagement models – project-based, resource-based and subscription-based. 6. Global Footprint – We have a presence in all Regions through our own offices and channel partners which enables us to provide client service support in most markets. 7. Ability to Scale Rapidly – We can scale rapidly since we leverage technology and we have access to a large talent pool of analytics resources. Industry Experience Consumer Goods Retail Quick Serve Restaurants E-Commerce Telecom Pharmaceuticals Financial Services Leisure & Hospitality We believe in fostering partnerships with other like-minded companies to provide our clients one-stop solutions for their business challenges. Contact us at info@analytic-edge.com to learn more.