Fred Sandsmark

Fred Sandsmark is a skilled marketing professional with extensive experience in content creation and customer advocacy. Currently serving as the Customer Advocacy Marketing Editor at Anaplan since September 2016, Fred leads the production of customer stories across various formats and has revitalized key templates for the company's sales portal. Prior to Anaplan, Fred worked at Symantec as a Senior Writer for the CustomerONE program, where a successful relaunch established new content frameworks and distribution methods. Fred's earlier role at OpenText involved writing diverse marketing materials and collaborating on content strategy, while a long tenure at Marble Publishing as Principal showcased expertise in managing publishing projects. Fred holds a Bachelor of Arts in English from California State University - East Bay.