PD

Patrick Dunfey

VP, Marketing & Sales Enablement at Anark

Patrick is an accomplished marketing and sales enablement professional who knows that customers are at the heart of every great innovation. He focuses on driving customer delight and business growth through aligned Product-Marketing-Sales programs. He uses digital systems and data-driven approaches to understand, measure, and deliver success, resulting in unparalleled customer experiences and value.

Patrick has 20 years of enterprise software expertise, with specialties in CAD, PLM, ERP, AR/VR, and IoT. Prior to joining Anark, Patrick developed and taught a business course on XR value strategy, helping companies identify and realize value using virtual, augmented, and mixed reality. During 14 years at PTC, a leading provider of product development software, Patrick led teams responsible for the design, build and launch of an award-winning, state-of-the-art technology experience center resulting in 5X customer meeting growth, and 66% close rates on those meetings; he led the development of a new IoT sales enablement strategy to map business value to enabling technology contributing to 52% YoY IoT revenue growth; and met with over 1000 companies, ranging from SMB to the Fortune 100, to help bridge the gap between technology and customer value.

Patrick earned his Bachelor of Science in Mechanical Engineering from Tufts University.

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  • VP, Marketing & Sales Enablement

    Current role

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