Eric Allen is a seasoned marketing professional with extensive experience at Ancestry since August 2012, currently serving as VP of Commercialization, Customer Value & Innovation, where leadership spans product marketing, new product ideation, and lifecycle marketing. Prior roles include Sr. Director of Commercialization, overseeing a large marketing team and responsible for pricing and packaging strategies, and Director of Onsite Marketing, managing the logged-out experience on Ancestry.com. Earlier experience includes positions at One on One Marketing as a Conversion Specialist and Front-end Developer, and as Marketing Lead for the Utah Flash NBA D-League team. Additionally, Eric is an amateur archivist with Bliss It Was, focusing on digitizing family history artifacts. Eric holds a degree in Finance, Business, and Marketing from Utah Valley University.
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