Maxine W. is an experienced leader in consumer insights, currently serving as the Director of Insights (International) at Ancestry since June 2019, where expertise lies in transforming complex data into actionable business strategies. Previous roles include Global CTI Lead for Baked Goods at pladis Global, where a team focused on consumer-centric product innovation, and Director of Consumer Science at GSK, providing strategic direction in product design for the Skin Health category. At Procter & Gamble, Maxine held various positions ranging from Senior Engineer in Package Development to Senior Product Manager, interfacing between marketing and product development. Maxine's educational background includes a Master of Engineering in Chemical Engineering from Imperial College London and additional studies at RWTH Aachen University. Ongoing professional development includes participation with Campden BRI and The Market Research Society.
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