Sam Baldam is a Senior Business Analyst at AND Digital, specializing in defining and refining projects and systems, and has been involved in implementing a pioneering AI system in Europe. Previously, Sam held business analyst roles at various prestigious banks, including Aldermore Bank, Lloyds Banking Group, Barclays, HSBC, Bank of America, and First Rand Bank, where they provided technical analysis, led UAT testing, and ensured compliance with industry regulations. Sam earned a First-Class Honours degree in Business Communications from Liverpool University between 2013 and 2017.
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