&AND Innovation
André Groß is a co-founder and experience & creative technology partner at &AND - The Innovation House for Metaverse Marketing, holding this position since February 2023. Prior experience includes roles as product lead for immersive technologies and web3 at 361/DRX, where oversight of project teams focused on the development of interactive digital experiences and augmented reality solutions occurred from August 2020 to January 2023. Additional prior roles include positions at Zalando SE as a Jr. Digital Efficiency Manager, Antivity as a Jr. Product Manager, Detecon International GmbH as a Jr. Consultant in digital prototyping and design thinking, and Höhne GmbH as a Jr. Product Manager leading digital transformation efforts. Early career experience includes customer service management at Volkswagen Financial Services and a project management internship at Volkswagen AG. André Groß holds a Master of Science in Industrial Engineering from Technische Universität Berlin and a Master in Information Management from Universitat Politècnica de València, along with a Bachelor of Science in Industrial Engineering from Technische Universität Braunschweig.
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&AND Innovation
AND helps brands build the metaverse marketing ecosystem of tomorrow. We consult our clients on the integration of emerging technologies such as Web3, NFTs, virtual worlds, AI and AR/VR to create new brand experiences, business models and strategies in the digital and real world. The metaverse presents an exciting opportunity for brands to engage with customers through new marketing dimensions. With personalized avatars, virtual worlds to explore, digital products to discover, and use of immersive technology and interactive platforms, the possibilities for new brand experiences are endless. With our AND-to-END approach we empower brands to unlock the full potential of the metaverse and stay ahead of the curve in this rapidly evolving space. By creating innovative concepts and strategies, we develop cutting-edge metaverse campaigns that leverage emerging technologies to deliver immersive and impactful experiences, shaping the brand's digital future. Our approach covers the entire spectrum of metaverse marketing, from ideation and strategy until advisory in execution and optimization.