And That’s Strategy is a creative and marketing agency for Broadway and live entertainment. We combine digital-native storytelling with full-scale production to build campaigns that move audiences and move tickets.

Our team brings together strategists, producers, editors, and community leads who understand how culture spreads and how fans connect. We partner with producers, theatres, and agencies across the industry to create cohesive, story-driven work built for every channel—from social feeds to street-level.

We specialize in strategy, creative production, social and community management, paid media, influencer activations, event production, and brand partnerships. Our work includes campaigns for The Great Gatsby, Maybe Happy Ending, The Notebook, The Heart, and more.

At the center of everything we do is one belief: great marketing starts with emotion, story, and collaboration. We’re here to help theatre resonate more deeply, reach more people, and evolve with its audiences.

And That's Strategy

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