Our journey started in 2020, with the management team based out of Dubai – UAE, we have branches across the Middle East & Africa region.

ANDS management team characteristics in ways of doing business is a reflection of what the company stands for! We are a team of professionals with integrity, courage and passion being at the center of how we conduct business. Combined we have tens of years of experience in the cigarette, e-cigarette, and heat not burn categories from global institutions.

Despite all recent challenges and unstable business environment, we managed to establish this first of its kind institution “ANDS’’ in the MEA region to exclusively focus on potentially reduced risk / modified risk nicotine and non-nicotine containing alternatives for combustible cigarettes.

Our core believe is that adult smokers are entitled to access better choices than smoking cigarettes, and our vision is to responsibly place the safest and most credible alternatives within the reach of the 144 million adult smokers in ME&A.

Tobacco

ANDS

ANDS' headquarters in Business Bay, United Arab Emirates

This department manages employee relations, recruitment, and administrative functions to support workforce needs.

Human Resources

This department manages financial transactions, accounting, and reporting functions.

Finance Department

The Finance Team at ANDS plays a crucial role in ensuring the company's financial health and sustainability. This team is responsible for financial planning, managing budgets, and overseeing financial reporting. They provide critical insights for decision-making, ensure compliance with financial regulations, and support the strategic objective of making safer nicotine alternatives available to adult smokers in the MEA region.

Finance Team

The Marketing and Sales team at ANDS is responsible for promoting and selling our range of potentially reduced risk nicotine and non-nicotine alternatives to combustible cigarettes. This team develops and executes strategic marketing campaigns, strengthens brand presence, manages key accounts, and engages with customers to drive sales throughout the Middle East & Africa region. Their efforts ensure that adult smokers have access to safer and more credible alternatives, aligning with our vision and core beliefs.

Marketing and Sales

This department focuses on developing and implementing marketing strategies aimed at optimizing product visibility and sales in retail environments.

Trade Marketing

This department focuses on managing financial planning and analysis functions to support business decision-making across all regions.

People (3)

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Other teams

Finance Department

Finance Team

Marketing and Sales

Trade Marketing

Financial Planning