Sophie Lua

Sophie Lua is a Product Marketing Specialist at Angkas since August 2023, focused on driving adoption through strategic feature positioning. Previously, Sophie held various roles at KadaKareer, including Product Marketing Associate and User Research Assistant, contributing to a significant website redesign that increased organic traffic by 79%. Sophie's background also includes internships and research roles at TAYO Sustainable Strategies & Creative Consultancy, effective in enhancing educational initiatives, and Effective Altruism Blue as Executive Vice President. Sophie possesses expertise in user experience research, having conducted over 60 user and industry interviews to successfully launch a career exploration platform. Education includes a Bachelor's degree in Psychology with a Minor in Developmental Management from Ateneo de Manila University and additional training in UX from UX+.