Mike Bailey is a seasoned professional in commercial analysis and merchandising, currently serving as the Senior Commercial and Pricing Analyst at Animed Direct since October 2023. With extensive experience in driving profitability and optimizing pricing strategies, Mike has previously held key merchandising roles at Rockett St George Limited, where significant contributions included building the merchandising function and implementing data-driven decision-making tools. Prior experience includes leading merchandising strategies at Icon Live Limited for major retailers, managing category performance at NET-A-PORTER GROUP LTD, and progressing through various merchandising roles at Liberty Ltd. Mike holds a Bachelor of Arts in English with Linguistics from The University of Manchester.
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