Anita Borg Institute
Brionne Downs is a data scientist specializing in marketing analytics with significant expertise in implementing data-driven strategies to improve performance across various channels. Currently employed at AnitaB.org, Brionne enhances marketing performance through business analytics and data visualization. Previously, at Hydrow, Inc., Brionne led the implementation of DOMO dashboarding, achieving an 80% reduction in NET CAC and improved user engagement through SQL and Python analysis. With extensive experience at CPAP.com, Brionne managed high advertising spend, developed internal metrics dashboards, and improved campaign performance through SEO and A/B testing strategies, leading to significant revenue growth. Brionne holds a Bachelor of Science in Marketing from Grambling State University and has participated in training and competitions by Correlation One.
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