Peter Ludwig, Ph.D., is currently the Director of Research Consulting at Annalect Germany, part of the Omnicom Media Group. With extensive experience in market research and a PhD in Social Psychology and Marketing, they have developed customized research solutions and consulted for major global clients, particularly in the FMCG sector. Peter previously held senior roles at TNS International and Kantar, focusing on brand consulting and global client management. Their proactive work style and innovative mindset have enabled them to transform data into actionable insights effectively. Peter also earned degrees from prestigious institutions, including HEC Paris and the University of Cologne.
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