Antonio Pérez

Antonio Pérez's work experience starts in 1993 as a Key Account Manager at Kantar Media, where they managed client requests and ensured customer satisfaction. Antonio also executed sales budgets and growth objectives and interpreted and presented data for clients. In 1999, they moved to GfK as a Research Director before joining TNS in 2000 as an Associate Director. At TNS, they provided strategic market analysis to clients, including developing new products and services, market segmentation, brand positioning, and stakeholder management. In 2012, they became the Technical Director at Cimec, where they provided strategic market analysis to major clients, including new product development, market segmentation, brand positioning, and stakeholder management. Antonio then worked at Ymedia as the Director of Research from 2015 to 2021 and is currently the Media Science Lead at Annalect since 2021.

Antonio Pérez completed their Master's degree in Psychobiology and Cognitive Neuroscience from the Universidad Autónoma de Barcelona in 2010-2011. Prior to that, they pursued a PMD program at Esade in 2008. Antonio's undergraduate education took place at the Universidad Autónoma de Madrid from 1986 to 1991, where they obtained a Licenciado degree in Economic and Business Sciences, with a specialization in Commercial Research.