Aria Farmand

Director - Marketing Intelligence at Annalect

Aria Farmand has over 15 years of work experience in various roles and industries. Aria began their career as a Congressional Intern with the U.S. House of Representatives in 2006. In 2007, they gained experience as an Operations Assembly Line Supervisor Intern at Delphi. Aria then transitioned to sales, working as a Sales Representative at Anheuser-Busch from 2008 to 2009.

In 2009, Aria joined Echo Global Logistics and held multiple positions, including Regional Account Manager, Mergers and Acquisitions Analyst, Account Executive, and Team Lead in Enterprise Operations. Aria worked at Echo Global Logistics until 2013.

From 2013 to 2017, Aria worked at Groupon, where they served as Team Lead in Merchant Services Account Management, Business Analyst in Merchant Services, and Workforce Reporting Analyst.

In 2017, Aria joined Donnelley Financial Solutions as Manager of Data & Analytics, a position they held until 2019.

Most recently, Aria has been working at Annalect since 2019. Aria started as an Associate Director in Marketing Intelligence and was later promoted to Director in the same field.

Aria Farmand has a Bachelor of Arts (BA) degree in Political Science from the University of Dayton. Aria also holds a Master of Science (M.Sc.) degree in Analytics from the University of Chicago. In addition to their formal education, Aria Farmand has obtained several certifications. Aria is a Marketing Cloud Intelligence Accredited Professional from Salesforce Partners, which they obtained in September 2022. Aria is also a Datorama Solution Architect from Datorama, a Salesforce Company, which they obtained in June 2020. Aria Farmand has completed the course DAT207x: Analyzing and Visualizing Data with Power BI from Microsoft, which they obtained in December 2017.

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