James Burden

James Burden is currently the Associate Director of Marketing Science at Annalect, where they deliver attribution projects for digital media campaign optimization and provide ad hoc data analysis. They have four years of experience consulting major brands in FMCG, retail, and finance, effectively managing the entire project life cycle. James holds a Master of Science in Analytics from the University of Chicago, where they excelled in modules such as Machine Learning & Predictive Analytics and carried out significant projects involving data engineering and natural language processing. Prior to their current role, they held various positions at Annalect and Opinium, contributing to customer experience assessments and KPI development across sectors.