Karen Larson is an experienced media professional with a career spanning over two decades in media planning and buying across various industries. Currently serving as Associate Director at Annalect since January 2022, Larson previously held positions such as Senior Media Buyer at Allied Global Marketing, where focus was on media planning and buying for the Harlem Globetrotters account, and roles at BKV, cjAdvertising, JA Integrated Thinking, WVLA NBC 33, WAFB Channel 9, and The Moran Group. Larson's expertise includes negotiating and purchasing media, campaign analysis, and digital planning, supported by a strong educational background in Mass Communications and Advertising from Louisiana State University.
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