Kimberly Vanderschaaf

Senior Director Marketing Data Science And Analytics Expanding And Growing Analytical Thinking at Annalect

Kimberly VanderSchaaf has extensive work experience in data analytics and marketing. Kimberly has held senior positions at various companies, including Annalect, Synchrony, University of Illinois at Chicago, Northern Trust Corporation, BMO Harris Bank N.A., Rewards Network, and HAVI Global Solutions.

At Annalect, Kimberly served as the Senior Director of Marketing Data Science and Analytics, where they led the expansion of analytic leadership and launched data science and analytics for the US ARMY client relationship. Kimberly developed the analytical vision and framework for recruiting campaigns and process improvement.

Prior to Annalect, Kimberly worked at Synchrony, where they held multiple roles. As the Vice President of Marketing Analytics, they focused on profitably growing portfolios in the travel industry and led the deposit fraud analytics team. Kimberly also served as the Vice President of Collections Strategy and Analytics, where they transformed collections operations and led initiatives to improve employee satisfaction.

Kimberly also has experience in academia, having worked as an Adjunct Lecturer at the University of Illinois at Chicago, where they taught quantitative analytics and data storytelling to graduate students.

Earlier in their career, Kimberly worked at Northern Trust Corporation, BMO Harris Bank N.A., Rewards Network, and HAVI Global Solutions, where they held various analytics and data-driven roles and contributed to the growth and success of these companies.

Throughout their career, Kimberly has demonstrated strong analytical skills, strategic thinking, and the ability to lead cross-functional teams. Kimberly has successfully implemented data-driven approaches, developed analytical visions, and influenced decision-making processes.

Kimberly VanderSchaaf holds a Master of Business Administration (MBA) degree from DePaul Driehaus College of Business, with a focus on Economics. Kimberly also obtained a Bachelor of Arts (BA) degree in Economics from Knox College. The exact start and end years for both degrees are not provided.

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