Philip Lo

Philip Lo has a diverse work experience spanning multiple industries and roles. Philip is currently working at Annalect as the Senior Director and Global MMM Delivery Lead, responsible for generating business insights and guiding clients in optimizing media investments. Prior to this role, they served as the Senior Director of Marketing Science at Annalect, where they supported Nissan United's data and analytics enhancements and provided projections and optimizations to regional clients.

Before joining Annalect, Philip worked at Viacom Media Networks as a Senior Director, spearheading efforts to consolidate content viewing data from various platforms and enhancing data-driven capabilities in quantitative research. Philip also implemented a SQL environment and promoted the benefits of data analytics and visualization to senior management.

Earlier in their career, Philip held positions at BrandScience as a Project Manager and a Senior Analyst, and at BrandScience/OMD Metrics as an Analyst. Philip also worked as an Econometrician at Blue Flame Data Inc. and as a Technical Writer (Internship) at Factiva, where they produced technical documentations and worked in a team under supervision.

Overall, Philip Lo has demonstrated expertise in marketing analytics, data consolidation, and quantitative research, and has consistently taken on leadership roles in their respective positions.

Philip Lo's education history begins in 1983 when they attended Chan Sui Ki Perpetual Help College in Macau. It is unknown whether they obtained a degree during this time. From 1990 to 1998, Philip attended The Hong Kong Academy for Performing Arts where they completed a Junior Programme focusing on Keyboard studies. In 1993, they started attending La Salle College in Hong Kong, but it is unclear whether they obtained a degree from this institution. Philip then went on to pursue higher education at Drexel University from 1998 to 2003. At Drexel University, they obtained a Bachelor of Science in Economics and also completed a Bachelor of Science in Business Administration with a concentration in Economics, International Business, and Management Information Systems at Drexel University's LeBow College of Business. Finally, from 2003 to 2005, Philip studied at New York University, where they earned a Master of Arts degree in Economics.