Smita Premkumar, PhD, is a Senior Director of Audience Insights at Annalect, an Omnicom Media Group company, where they leverage data analytics to drive strategic growth. Previously, they served as VP of Customer Insights and Analytics at Wells Fargo, leading a team to improve customer experience and optimize marketing strategies. Smita’s extensive experience includes leadership roles at Delta Air Lines, Cox Automotive Inc., and Digitas, where they implemented data-driven initiatives that enhanced product strategies and customer satisfaction. Smita holds a PhD in Genetics and Statistics from Louisiana State University.
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