For today’s marketers, data is one of their largest investments, yet actionable insights are hard to come by. As Omnicom’s data and technology experts, and the developers of Omni, Annalect’s products democratize data insights. Now everyone can utilize data to create effective, efficient, and differentiated marketing campaigns.

Marketing

Annalect

Annalect's headquarters in New York, NY, United States

The Client Solutions and Services team at Annalect acts as a bridge between clients and the company’s cutting-edge data products. This team focuses on understanding client needs, providing tailored solutions, and ensuring seamless implementation of data-driven strategies to enhance marketing effectiveness. By leveraging deep expertise in client relationship management and platform logistics, they deliver actionable insights that empower clients to optimize their marketing investments.

Client Solutions and Services

The Data Science and Analysis team at Annalect leverages advanced analytics and machine learning techniques to derive actionable insights from complex datasets, empowering marketers to optimize their strategies. Comprising a diverse group of data analysts, engineers, and scientists, the team supports the development and enhancement of the Omni platform, ensuring that marketing campaigns are data-driven and effectively targeted. Their collaborative efforts facilitate the democratization of data insights across the organization, driving efficiency and differentiated performance in marketing initiatives.

Data Science and Analysis

The Software Engineering team at Annalect designs and develops cutting-edge software solutions that empower marketers to leverage data insights effectively. By collaborating closely with cross-functional teams, they build and maintain the Omni platform and other tools that support innovative marketing campaigns, ensuring seamless data integration and user-friendly interfaces. Their expertise spans backend, frontend, and full stack development, as well as cloud architecture, enabling a robust and scalable technology environment.

Software Engineering

The Marketing Analytics and Intelligence team at Annalect specializes in transforming complex data into actionable insights that enhance marketing strategies. By leveraging advanced analytics and technology, team members analyze market trends and campaign performance to inform decision-making, optimize resource allocation, and drive profitability. Their work empowers marketers to make data-driven choices, ensuring effective and differentiated campaigns in a competitive landscape.

Marketing Analytics and Intelligence

The Creative and Design Operations team at Annalect is responsible for overseeing the development and execution of innovative marketing materials and user experiences that leverage data-driven insights. This team collaborates closely with product management and analytics to ensure that creative strategies align with business objectives while enhancing the overall effectiveness of marketing campaigns. They manage projects from inception to completion, focusing on user-centric design and operational efficiency.

Creative and Design Operations

The Leadership Team at Annalect is responsible for guiding the strategic direction of the company, ensuring that data and technology innovations align with market needs. Comprising senior executives across data, technology, product development, and client experience, the team fosters collaboration to drive the development of innovative solutions like Omni. Their goal is to empower marketers by transforming complex data into actionable insights, enhancing the effectiveness and efficiency of marketing campaigns.

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Data Science and Analysis

Software Engineering

Marketing Analytics and Intelligence