For today’s marketers, data is one of their largest investments, yet actionable insights are hard to come by. As Omnicom’s data and technology experts, and the developers of Omni, Annalect’s products democratize data insights. Now everyone can utilize data to create effective, efficient, and differentiated marketing campaigns.

Marketing

Annalect

Annalect's headquarters in New York, NY, United States

This department focuses on cultivating and leveraging specialized knowledge to inform strategies and improve outcomes.

Expertise Development

This department focuses on analyzing data, generating insights, and developing analytics solutions to support strategic decision-making.

Data and Analytics

The Data Science and Analysis team at Annalect leverages advanced analytics and machine learning techniques to derive actionable insights from complex datasets, empowering marketers to optimize their strategies. Comprising a diverse group of data analysts, engineers, and scientists, the team supports the development and enhancement of the Omni platform, ensuring that marketing campaigns are data-driven and effectively targeted. Their collaborative efforts facilitate the democratization of data insights across the organization, driving efficiency and differentiated performance in marketing initiatives.

Data Science and Analysis

This department focuses on analyzing and interpreting marketing data to drive strategic decision-making and optimize marketing performance.

Marketing Intelligence & Science

The Software Engineering team at Annalect designs and develops cutting-edge software solutions that empower marketers to leverage data insights effectively. By collaborating closely with cross-functional teams, they build and maintain the Omni platform and other tools that support innovative marketing campaigns, ensuring seamless data integration and user-friendly interfaces. Their expertise spans backend, frontend, and full stack development, as well as cloud architecture, enabling a robust and scalable technology environment.

Software Engineering

This department focuses on analyzing and interpreting data to support decision-making processes across the organization.

Data Analysis

The Marketing Analytics and Intelligence team at Annalect specializes in transforming complex data into actionable insights that enhance marketing strategies. By leveraging advanced analytics and technology, team members analyze market trends and campaign performance to inform decision-making, optimize resource allocation, and drive profitability. Their work empowers marketers to make data-driven choices, ensuring effective and differentiated campaigns in a competitive landscape.

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Other teams

Data and Analytics

Data Science and Analysis

Marketing Intelligence & Science

Software Engineering

Data Analysis

Marketing Analytics and Intelligence