Alex Tavera

Alex Tavera is currently the Head of Strategy at Annex Cloud, where they develop program designs and loyalty strategies for clients. They previously worked at Lakeshore Learning Materials as the Senior Director of CRM, Loyalty, and Email, and at Target as the Strategy Director for Loyalty, Merchandising, and External Partnerships. Prior to that, Alex was the Director of Marketing at SQUARE ENIX HOLDINGS and the Director of Loyalty Consulting at Aimia Inc. Alex holds a Bachelor of Commerce in Marketing from Santa Clara University Leavey School of Business.