Fara Yoder

Fara Yoder is a seasoned professional in data science and analytics, currently serving as the Senior Director of Demand Intelligence at ANNUITAS since February 2022, leading a team focused on demand generation insights. Previously, Fara held the position of Director of CRM Data with the NFL Houston Texans from April 2010 to February 2022, where responsibilities included database marketing strategy and marketing analytics. Prior experience includes roles at BMC Software as a Contractor focused on data quality and as a Marketing Database Strategist, Dun & Bradstreet as Principal Consultant managing sales and marketing products, and various positions at Fogarty Klein Monroe and AdPlex Corporation, managing database marketing efforts and overseeing teams. Fara's extensive background in data management, marketing analytics, and CRM systems demonstrates a strong track record of driving strategic initiatives and enhancing client satisfaction across multiple organizations.