Anokhi Reet is India's first peer-to-peer traditional outfit rental marketplace — built by Deep and Arzu, a husband-wife team from Ahmedabad, Gujarat.

We found two gaps that nobody was solving.

The first — when someone needs a traditional outfit for a wedding or function, they have to go shop by shop, not knowing what's available, what fits, or what falls within their budget. It's exhausting, time-consuming, and often ends in overspending.

The second — Indian women own beautiful traditional outfits that are worn once or twice and then sit unused in wardrobes forever. That outfit has value. It's just locked away.

We built Anokhi Reet to connect both sides.

Anyone looking for a traditional outfit can browse what's available near them — from individual listers, rental shops, boutiques, and designer studios — filter by budget, book online for their event, or select a trial slot at a nearby shop before committing. No more running shop to shop. No more guessing.

And anyone with unused traditional outfits can list them, earn from them, and let someone else enjoy them.

We are bringing India's traditional outfit rental industry online — through a peer-to-peer platform built for real people, starting from Gujarat.

Founded in 2026. Headquartered in Ahmedabad, Gujarat.

Your wardrobe has value. We built the platform to unlock it.

Anokhi Reet

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Anokhi Reet

Org chart

Teams

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