Kevin Lyons

Kevin Lyons has been with Anomaly for over a decade. He started with Anomaly in 2007 as only the company's second ever Design Director. He is also a former Managing Partner. He has worked across all of Anomaly's clients both past and present. As a member of Anomaly he won an Emmy Award for Title Design for the Anomaly produced television show, Avec Eric. And he won a Cannes Golden Lion for his work on Anomaly's Be Stupid campaign for Diesel. Since 2012, he has worked in more of a Creative Consultant role and as the Creator of the Jolly Ranchers Fruit Gang characters.

Prior to joining Anomaly, Lyons is the former Global Creative Director for Urban Outfitters – one of the most successful urban/youth retailers in the United States and Europe. In a seven-year tenure, Kevin helped shape the brand holistically, including exterior signage, retail environment, digital design, packaging, posters and promotions, book and catalog design, labeling, and products (t-shirts, apparel, lifestyle product graphics). Kevin also led the acclaimed music program, oversaw the brand's PR and marketing, and the corporate design for the umbrella company Urban Outfitters, Inc., (Anthropologie, Free People and Urban Outfitters).

Prior to Urban Outfitters, Kevin served in a variety of diverse roles including Design Director at Stussy Worldwide, Art Director for filmmaker Spike Jonze's Girl Skateboard Company, US Art Director for Tokion Magazine, and Senior Designer for Nike Inc., where he was responsible for branding several big-time college and pro sports franchises.

He has written articles for the AIGA Journal, as well as addressing the AIGA twice including once as a published recipient of its Fresh Dialogues Series. He has held teaching assistant positions at both RISD and CalArts, and has been a visiting critic at the Yale Graduate School of Design. He was an Assistant Professor of Typography at the Pratt Institute from 2000-2002.

Kevin produces two clothing lines; one for 2K, called Atlantis and the other under his personal namesake, NATURAL BORN – both are distributed globally.

Kevin is also a practicing artist and creator and his work has been shown worldwide including solo shows in Philadelphia, Los Angeles, San Francisco, Paris, Hong Kong, and Tokyo. He also has created murals in many major cities using his iconic Monster characters.

Kevin’s cultural influence and significance are diverse, including regular collaborations ranging from Colette to Karl Lagerfeld to Stance to Nike.