ANRITSU CORPORATION mainly manufactures and sells measurement equipment. It has three business segments. The Measurement Equipment segment manufactures and sells measurement equipment for digital communications and Internet protocol (IP) networks, optical communications and mobile communications, general-purpose measurement equipment for radio frequency (RF), microwave bands and millimeter wavebands, and offers service assurance. The Products, Quality and Assurance (PQA) segment provides automated weight sorters, automated electronic measurement equipment, foreign substance detectors and integrated quality management and control systems. The Others segment is engaged in the provision of information communication, related devices, logistics and welfare services, the leasing of real estate, the manufacture of components, as well as the human resources (HR) and accounting related clerical business.

Manufacturing

Anritsu

This department focuses on designing, developing, and maintaining software applications and systems.

Software Development

This department focuses on overseeing and enhancing sales processes, supporting sales teams, and driving business development initiatives.

Sales Operations

This department focuses on managing client relationships, ensuring customer satisfaction, and driving business development through effective account strategies.

Account Management

The Sales and Business Development team at Anritsu is responsible for driving global sales of the company's measurement equipment and services across various regions including EMEA, LATAM, and CIS. The team focuses on identifying new business opportunities, managing key accounts, and supporting regional sales operations to ensure the achievement of revenue targets. They work closely with product segments and business units to align sales strategies with market needs and customer requirements.

Sales and Business Development

The Directors Team at Anritsu is responsible for setting the strategic direction and overseeing the overall operations of the company. This team includes executives in charge of various business segments and functional areas, ensuring alignment with corporate goals, driving business transformation initiatives, and maintaining effective governance and compliance. Their collective expertise covers areas such as measurement equipment, quality assurance, human resources, marketing, and regional management, facilitating integrated and strategic decision-making across the corporation.

Directors Team

The Leadership Team at Anritsu is responsible for setting the strategic direction and overarching vision of the company across its various business segments. This team, composed of senior executives including the CEO, CTO, and CFO, collaborates to drive innovation in measurement equipment, enhance product quality, and streamline operations. They focus on ensuring sustainable growth, fostering cross-departmental collaboration, and maintaining a strong commitment to corporate social responsibility.

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Other teams

Sales Operations

Account Management

Sales and Business Development

Directors Team

Leadership Team