Vivian Kim

Director of Marketing at AnswerRocket

Vivian Kim is an experienced marketing professional with a diverse background. Vivian is currently the Director of Marketing at AnswerRocket, where they have been working since 2019. Prior to this, they founded their own consulting services company called Transfix Digital in 2017, where they provided services such as business operations, corporate and product marketing, process design and improvement, and customer success. Vivian also served as the contracted Head of Marketing for a mobile iGaming software company during this time.

Before starting their own company, Vivian worked as the VP of Marketing at Agent.ai from 2015 to 2017. In this role, they reported to the CEO and was part of the founding team for an AI-enabled customer service software company. Vivian was responsible for website management, product marketing, and public relations activities.

From 2014 to 2017, Vivian worked as the Director of Marketing and Operations at Manage.com, which is now part of Criteo. Vivian reported to the CEO and led product marketing, corporate marketing, communications, and operational projects for the mobile app marketing startup.

Prior to their roles in the tech industry, Vivian gained valuable experience at EY as a Manager and Senior Consultant in the Customer group. Vivian focused on helping companies improve decision-making and customer relationships through insights-driven approaches. Vivian worked on various client engagements, including process and customer experience improvement assessments for a global healthcare company.

Vivian also has experience in the food and beverage industry, having worked as an MBA intern at Darden Restaurants, specifically at Red Lobster. Additionally, they worked at Oversee.net as a Marketing Manager, where they developed and executed marketing strategies and managed website development.

Early in their career, Vivian worked as a Marketing Assistant at The Louis Berger Group and as a Marketing Intern at Mehl, Griffin & Bartek, LTD.

Vivian holds an MBA from the Goizueta Business School at Emory University, where they received the Emory Marketing Analytics Center Award for Academic Achievement. During their time at the business school, they worked on a market entry opportunity for a global beverage company.

Overall, Vivian Kim has developed a comprehensive skill set in marketing, operations, and customer service throughout their career, with experience in various industries and roles.

Vivian Kim has a strong educational background in business and marketing. Vivian earned a Bachelor of Science degree in Marketing from the University of Maryland - Robert H. Smith School of Business in the years 2000 to 2004. Later, they pursued further education and completed their MBA from Emory University - Goizueta Business School from 2009 to 2011, specializing in Consulting, Brand Management, and Marketing Strategy.

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Timeline

  • Director of Marketing

    April, 2019 - present

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