Serena Lim is a seasoned legal professional with expertise in intellectual property and employment law, currently serving as Soft IP & Employment Counsel and International TM Counsel at Ant Group since December 2018. Prior to this, Serena held the position of Counsel at Hogan Lovells from August 2013 to November 2018, where significant representation included successful trade mark infringement actions and advising on licensing and franchising issues. Earlier experience includes roles as Senior Associate and Associate at So Keung Yip & Sin from October 2008 to July 2013, managing global IP portfolios and handling trade mark prosecution for various clients. Serena's legal career began at Shook Lin & Bok as Senior Intellectual Property Manager, where notable achievements included acting as co-counsel in a civil appeal and advising on brand management and IP enforcement. Serena holds a BVC in Law from BPP Law School and an LLB in Law from Oxford Brookes University.
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